Welcome to the first OMD FWD of 2016, your weekly fix of future gazing stories from the world of tech, innovation and the digital space. This week Pinterest entices users to purchase by tracking price drops on pinned items, McDonald’s unveils a short film scripted and directed by over 3 million consumers and The Harvard Business Review advises on how data can be better used to tell brand stories. Read, learn and share away…!
- Facebook has finished the year with a flurry, testing interest specific feeds, opening live-streaming to verified pages, and is rumoured to be is trialling a Local Service directory
- Google is building a personal assistant to take on Facebook M
- Pinterest has launched a new way to track price drops on your pinned items
- Here are some of the top mobile predictions for the coming year, and 14 mobile marketing tips for 2016
- These are the next hot digital playgrounds for brands in 2016
- The great unbundling debate: Should a brand have one app that does everything or have multiple apps that do one thing well?
- How the BBC used Artificial Intelligence to investigate new audiences for Sherlock
- McDonald’s have unveiled a crowdsourced short film handing over the ideas script, directing to over 3 million contributors
- Planning on taking a vacation in 2016? Try Esplorio, a new app that seamlessly tracks and records your travels
- Keep up with the cutting edge: Tech that will change your life in 2016
- Top tips in this article on how you can use data to inform content marketing and tell better stories
- The founder of Periscope offers thoughts on what brands can expect from live-streaming in 2016
Please do share any interesting stories using the hashtag #OMDFWD